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BANNED ON THE GRUEN TRANSFER-Small Ad Case Study

Brand Authenticity 2003 Text Book Expert, Mattie Jakes of Red Carpets & Dealer 7 Experiential, announced the formation of WTBHIE at the launch of new book, Scam Creative Recruitment Advertising. ‘What The Bloody Hell is Experiential’ is being launched as a trade body to capitalize on winning the category back from the multinationals and media agencies. Mattie’s close associate, Bold&Thin’s Tim ID Simpson said another trade association for what he called the tired outdoor events industry would be over his dead body! But Simpson added that his good buddy Jakes will head the board of judges at the 2008 B&TJealousy Awards for his new ExperientialCategory! A generic question: How does Tim ID Simpson and Bold&Thin Magazine control every communications trade body across Australia? Bold&Thin’s Tim ID Simpson phoned in his 5pm innovations report during an agency lunch yesterday! He announced that “Long, boozy client lunches were dead!” Simpson went on to say that the famous David Dragnet driven idea of using bikini clad girls to give away free beer on the streets of New York in Winter had inspired Mattie Jakes’ new Australia Trade Body. See above! Dealer 7 have been awarded a ticketing campaign for new Aussie Horror Flick, AHHRRGH MAD McKANE! Dragnet said seeing the logo on the 6cm X 2cm print furniture campaign had a direct link to their HD graphics on the film’s 14cm X 5cm credit. AM’s Director said Dragnet was an expert in reaching mass audiences-so it followed that Dealer 7 …