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Anyone Know The Name Of A Substance To Paint On The Back Of Rugs To Keep Them From Slipping?

I have tried pads, etc., but I found one thing that works to stop rugs from sliding it’s just that I need help to find it again. It’s a white substance that’s painted to the backside of the rug. The directions say to paint it on, leave it to dry and coat a second time within 12 hours. Problem is I tossed the jar not realizing how great it works. It’s a rubberized substance that has held my runner in place (hasn’t moved an inch in 2 weeks) on carpeted steps.
I have checked with Home Depot and a large crafts store but no luck. Also looked on-line but haven’t found anything close.
Thanks for your help.